Landing pages for dumbasses
Last Updated on Friday, 17 June 2011 10:32am Written by spunky Friday, 17 June 2011 10:31am
If you’re going to make a site that people will actually want to use, your landing page should do no less than answer to and inform of three things:
- What is it?
- What do I have to do?
- What do I get?
Anything else should only relate to the above, for example if there is a potential risk of wasting resources, like the user’s precious time, reinforce the cost:reward or illustrate that other people have taken the risk before them, like the peer pressure effect from a Facebook Like Box.
Read more ....htaccess redirect to avoid duplicate content penalties
Last Updated on Saturday, 16 April 2011 12:17pm Written by spunky Saturday, 16 April 2011 11:34am
This might seem like an obvious one but it’s something seldom seen in newly launched sites. If your website can be accessed with yourdomain.com and www.yourdomain.com Google will see this as two completely separate sites and penalize you for having duplicated content. You must redirect your visitors to either yourdomain.com or www.yourdomain.com – not allowing both.
It is important to address this problem as early as possible since links can be created outside the scope of your website and the search engines may already have indexed your website under both addresses, this cannot be changed that easily.
The solution is simple: force a 301 redirect for all http requests that are going to the incorrect website URL.
Read more ...Backlink Building using Public Forums
Last Updated on Wednesday, 23 February 2011 01:58pm Written by spunky Thursday, 17 February 2011 08:54pm
Accumulating relevant backlinks could be considered one of the most important aspects of Search Engine Marketing. The following technique might be considered Black Hat SEO but could be useful in building seemingly organic back links to a site.
- Create an informational article on a subject. For example, a page that lists details about various PHP Frameworks.
- Register on forums related to the subject.
- Post a thread asking a really noob question like “What is the best PHP Framework to use?” that includes a seemingly researched link to your article.
- Move to the next forum. Rinse. Repeat.