Landing pages for dumbasses
Last Updated on Friday, 17 June 2011 10:32am Written by spunky Friday, 17 June 2011 10:31am
If you’re going to make a site that people will actually want to use, your landing page should do no less than answer to and inform of three things:
- What is it?
- What do I have to do?
- What do I get?
Anything else should only relate to the above, for example if there is a potential risk of wasting resources, like the user’s precious time, reinforce the cost:reward or illustrate that other people have taken the risk before them, like the peer pressure effect from a Facebook Like Box.